Discover Magazine shared the basics of Facebook’s new messaging service. The highlights:
- Everything, from texting to email to IM to Facebook posts, is served in one large thread.
- Everything is saved. Mark Zuckerberg is reported as saying, “Five years from now, a user can have this full rich history with your friends and the users around you.”
- Extremely large attachments and storage are allowed.
- Microsoft is pairing up to allow document viewing of a variety of file types.
- Facebook will prioritize your content, based on your social network and other indicators.
- The data is Facebook’s as well as yours—content will be used to guide personalized advertising, etc.
I don’t see why what I currently do – forward everything to Gmail and label it as flexibly as I want – isn’t just as good. This allows me to:
- Track things as far back as 15 Nov. 2004, when I started Gmail. I certainly don’t mind not having Facebook posts captured in it—there’s too much spam there already—but I do have notifications in Gmail, with content, from a variety of sites I use to communicate with friends, colleagues, etc. Personally, I dislike the One Giant Thread approach, possibly because it diminishes my enjoyment of a thing by distracting me.
- Allow Google to prioritize email
- Receive targeted advertising according to my content, which I don’t thrill to—but it’s certainly not original to Facebook.
- Allow me to save extremely large files.
- View a broad variety of files in the integrated Google docs.
It seems none of this is new, and that using Facebook, I’d be starting from scratch re: richness of content, content taxonomy, etc. Why on earth would I switch?